Dennis de Groot is an artist and illustrator whose work characterizes itself by reducing subjects to fundamental forms and colors. Strongly influenced by contemporary pop culture, he aims to explore the line between simplicity and detail. In 2011 he published his first book, "Bare Essentials", with Lebowski Publishers and later collaborated with brands like Lacoste, Sonos, Bacardi, and WeTransfer. He was featured in Converse's global "Made By You" campaign and has been published in Co.Design, Fubiz, Volkskrant, Coolhunting, Parool, DesignEnvy, Code Magazine and more.

Selected Exhibitions & Lectures

2015
REPURPOSED, Converse Made By You, Amsterdam

2014
Kuvva x Ace & Tate, Hôtel Droog, Amsterdam

2013
Just Plants, ArtRebels Gallery, Copenhagen
Behance Meetup, BounceSpace, Amsterdam
Feathers, Gallery 33, Amsterdam
Kuvva, Gallery 33, Amsterdam

2012
School of Visual Arts, New York
Essentials, Battalion, Amsterdam
One Sugar To Go, The Claremont Hotel, Perth
Oskar Fischinger Exhibition opening, EYE Film Institute, Amsterdam
Allusion, 16cc, Amsterdam
DJB10, Westerliefde, Amsterdam
Klerkx X-Mas Show, Gallery Metis, Amsterdam

2011
Bare Essentials, De Chiellerie, Amsterdam
Bacardi Housewarming, 60/62, Amsterdam
Amsterdam Film Week, De Balie, Amsterdam
One Sugar To Go, The Bakery, Perth
Amsterdam 2.0, The Hub, Amsterdam
Art & Design Book Fair, Pakhuis de Zwijger, Amsterdam
What's Up #41, Pakhuis de Zwijger, Amsterdam

2010
EDITS, Central Station, Amsterdam
Urban Arts Festival, American Book Center, Amsterdam
Vice & Nalden's “One Night Stand”, Duintjer CS, Amsterdam